Led by Larry Gatlin, the Gatlin Brothers are one of the most popular country groups in the music's history. Adopting the close harmony vocal techniques of the Louvins and the Everlys to the highly polished country-pop era, Larry and the Gatlin Brothers scored a number of hits during the '70s and '80s. Often, the group walked the line between intricate, inventive country and pure commercial material, which resulted in strong sales but occasionally poor reviews. Nevertheless, they remained near the top of the charts until the late '80s, when the new traditionalists began to gain popularity. Following their decline in popularity, Gatlin and the Gatlin Brothers went into semiretirement during the early '90s, which resulted in the group relocating to Branson, MO, where they ran their own theater.